
Freeman Food Group helps non-commercial foodservice teams run smoother, lead stronger, and stay ahead—without losing what makes hospitality human. Through Linq, our AI consulting practice, we step into the real day-to-day, find the friction, and redesign how work flows. We blend practical AI with clear operating habits so leaders gain visibility, teams make faster decisions, and everyone gets more time back for the guest experience.
Grey Beard Wisdom is our multi-channel insight platform built for people who don’t have time to chase headlines. You’ll get quick, relevant signals in the daily phone app, clearer context and takeaways in the weekly newsletter, and deeper perspective through periodic podcasts with industry leaders. It’s where Sustainability, Technology, Innovation, and AI meet the critical non-commercial foodservice information that impacts budgets, labor, supply chains, equipment, menus, and the customer experience—so you can lead with confidence, not reaction.
Beyond what most people expect, we help customers with the work that often gets missed—but makes everything else succeed. That includes aligning leadership teams around shared priorities, building playbooks and training that actually stick, improving communication across dining, facilities, HR, and finance, and shaping the story you tell—internally to earn buy-in, and externally to build trust. We also guide tech and vendor decisions, design pilots for new service models, and create simple measurement systems that prove what’s working. Because transformation isn’t a launch—it’s a new way of operating.

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